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Sales and Marketing

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MCLELLAN: Share to your best advantage

If your company is involved in social media, one of the things you worry about is whether you’re sharing in the best way. You want to maximize your company’s exposure, but choosing the best social …

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Marketing association’s Iowa chapter receives national honor

The Iowa chapter of the American Marketing Association (AMA Iowa) recently received one of the national organization’s highest professional chapter excellence awards. AMA Iowa was awarded 2011-12 Chapter of the Year first runner-up for overall …

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GITOMER: How good are you at decisions?

Decisions – either by you, your co-workers, your boss, your family members or your customers – drive your success, your lifestyle and your attitude.

As you’re contemplating what to do, or how to decide, there …

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Mclellan: Plant some seeds

The fourth quarter is a very busy time for most businesses for several reasons:

• Lots of clients are spending the remainder of their budgets.

• Customers are motivated to wrap things up before year’s …

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Tip for Tweet: Social Media Marketing

@ChrisConetzkey – Oct. 18, 9:26 a.m. via Twitter
Rockstars have fans. Businesses have customers. Via @mackcollier at #socialbrand12

Tweetaway: Mack Collier, a nationally known social media strategist, gave a presentation titled “Think Like a Rockstar,” …

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Meredith reports first-quarter improvement

Meredith Corp. today announced earnings per share of 55 cents in its fiscal first quarter, which ended Sept. 30., up 15 percent from 48 cents in the same period a year ago.

The company reported …

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Divine Caroline goes to Hollywood & Vine

Meredith Corp. said today that it will feature original high-definition videos from CelebTV, a digital entertainment network, on Meredith’s Divine Caroline website beginning this week.…

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Tourism awards presented

The Iowa State Fair and Principal Financial Group Inc. were among 12 award recipients recognized with excellence awards Thursday during the Iowa Tourism Conference. The Iowa State Fair received the Outstanding Tourism Event/Festival and Outstanding …

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GITOMER: Dominant brand or bland brand?

What’s the difference between you and all of your competition?

Are you different from your competition, or do you just THINK you are? Are you different from your competition, or do you just tell customers …

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MCLELLAN: What’s your cause?

About 10 years ago, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donated their time, their talent and their money to various charities, but it was done without …