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Sales and Marketing

14312

Mclellan: Plant some seeds

The fourth quarter is a very busy time for most businesses for several reasons:

• Lots of clients are spending the remainder of their budgets.

• Customers are motivated to wrap things up before year’s …
By DREW MCLELLAN | Oct 26, 2012
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Tip for Tweet: Social Media Marketing

@ChrisConetzkey – Oct. 18, 9:26 a.m. via Twitter
Rockstars have fans. Businesses have customers. Via @mackcollier at #socialbrand12

Tweetaway: Mack Collier, a nationally known social media strategist, gave a presentation titled “Think Like a Rockstar,” …
By CHRIS CONETZKEY | Oct 26, 2012
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Meredith reports first-quarter improvement

Meredith Corp. today announced earnings per share of 55 cents in its fiscal first quarter, which ended Sept. 30., up 15 percent from 48 cents in the same period a year ago.

The company reported …
By BPC Staff | Oct 25, 2012
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Divine Caroline goes to Hollywood & Vine

Meredith Corp. said today that it will feature original high-definition videos from CelebTV, a digital entertainment network, on Meredith’s Divine Caroline website beginning this week.…
By BPC Staff | Oct 22, 2012
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Tourism awards presented

The Iowa State Fair and Principal Financial Group Inc. were among 12 award recipients recognized with excellence awards Thursday during the Iowa Tourism Conference. The Iowa State Fair received the Outstanding Tourism Event/Festival and Outstanding …
By BPC Staff | Oct 19, 2012
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GITOMER: Dominant brand or bland brand?

What’s the difference between you and all of your competition?

Are you different from your competition, or do you just THINK you are? Are you different from your competition, or do you just tell customers …
By JEFFREY GITOMER | Oct 19, 2012
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MCLELLAN: What’s your cause?

About 10 years ago, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donated their time, their talent and their money to various charities, but it was done without …
By DREW MCLELLAN | Oct 19, 2012
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SketchCamp Des Moines to take place Saturday

Brian Sauer, co-owner and art director of local marketing agency Saturday Manufacturing, will be one of the keynote speakers at the 2012 SketchCamp Des Moines on Saturday.

SketchCamp Des Moines, organized by Design+Tech and AIGA …
By BPC Staff | Oct 17, 2012
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Luncheon will focus on the ‘digital Latino’

Becky Arreaga, president and founder of Austin, Texas-based Mercury Mambo, will talk about understanding and marketing to the digital Latino during the monthly meeting of the American Advertising Federation of Des Moines Oct 25 at …
By BPC Staff | Oct 15, 2012
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GITOMER: Read this before you criticize

We went to visit the Eiffel Tower again. When it was built, it was the most controversial structure of all time. Hundreds protested it, criticized it, campaigned against it, said it was a disgrace to …
By JEFFREY GITOMER | Oct 12, 2012