AABP EP Awards 728x90

Sales and Marketing

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SketchCamp Des Moines to take place Saturday

Brian Sauer, co-owner and art director of local marketing agency Saturday Manufacturing, will be one of the keynote speakers at the 2012 SketchCamp Des Moines on Saturday.

SketchCamp Des Moines, organized by Design+Tech and AIGA …

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Luncheon will focus on the ‘digital Latino’

Becky Arreaga, president and founder of Austin, Texas-based Mercury Mambo, will talk about understanding and marketing to the digital Latino during the monthly meeting of the American Advertising Federation of Des Moines Oct 25 at …

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GITOMER: Read this before you criticize

We went to visit the Eiffel Tower again. When it was built, it was the most controversial structure of all time. Hundreds protested it, criticized it, campaigned against it, said it was a disgrace to …

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MCLELLAN: Marketing from the inside out

An area of marketing that is often overlooked is how your company culture connects with your customers. You don’t build a culture to make a sale. But the culture you build, if you’re very clear …

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Workshop to teach small businesses Facebook marketing strategies

 Small businesses looking to learn Facebook marketing strategies should register for an Oct. 18 workshop hosted by One Social Media LLC and is sponsored by the Mid Iowa Small Business Development Center and the Corporation …

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Biggest losers: Ten brands that lost value this year

Interbrand, one of the nation’s top global brands experts, has compiled its annual report on the the top 100 brands. The website 24/7 WallSt. took a look at which of those brands lost value in 2012.

Here, David Letterman-style, is …

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GITOMER: What are you really selling?

A guy walks into a hardware store and says to the clerk, “I need a drill.”

Clerk says, “Well, not really. You want to make a hole.”

If you’re in retail and your customer comes …

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MCLELLAN: The social disconnect

I get that everything happens in phases, and we typically know we need to do something for a long time before we actually do it. For many businesses, that seems to be the phase we’re …

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New options for Facebook advertising?

Facebook Inc. has begun tailoring advertising products to specific industries, Bloomberg reported. Carolyn Everson, the company’s vice president of global marketing solutions, told reporters yesterday that the company is focusing on ad-product design on such markets as…
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Social media expert will talk at marketing group’s meeting

Jure Klepic, who has been listed as one of the Top 10 Influencers in social media by Forbes.com and who regularly writes for The Huffington Post, will speak from 11:45 a.m. to 1 p.m. Wednesday …