Sales and Marketing

An area of marketing that is often overlooked is how your company culture connects with your customers. You don’t build a culture to make a sale. But the culture you build, if you’re very clear …

A guy walks into a hardware store and says to the clerk, “I need a drill.”

Clerk says, “Well, not really. You want to make a hole.”

If you’re in retail and your customer comes …

I get that everything happens in phases, and we typically know we need to do something for a long time before we actually do it. For many businesses, that seems to be the phase we’re …

I get a ton of emails from people seeking insight or asking me to solve sales dilemmas. Here are a few that may relate to your job, your life and, most important, your sales thought …

At McLellan Marketing Group, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated: You will never make a sale if the prospect doesn’t know you exist, doesn’t like both …