AABP EP Awards 728x90

Sales and Marketing

14249

GITOMER: What does your sales voice say?

I was recently giving a seminar when a young woman named Jamie talked to me about her career. I asked her what she was seeking to become.

She said, “I’m still trying to find my …

14250

MCLELLAN: Listen up if you’re brave enough

Let’s agree on a few points right up front:

• It’s cheaper to keep a customer than to get a new one.

• It’s cheaper to sell more to a current customer than to make …

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Workshops to teach small businesses to use LinkedIn, Google more effectively

Registration is still open for small businesses interested in learning LinkedIn marketing strategies or how to grow their business online with Google. Both workshops are sponsored by the Mid Iowa Small Business Development Center and …

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Facebook to charge businesses for “Offers” deals

Facebook Inc. has announced that it will begin charging businesses for the free Offers capacity that it began offering earlier this year, Reuters reported Thursday.

The Offers capacity allows a business to offer deals to people who are …

14239

MCLELLAN: Content equals customers

I think it’s safe to say that marketers are scrambling to figure out how to get their customers’ and potential customers’ attention these days. Our media has never been more fragmented, the consumer has never …

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User experience the topic at AAF luncheon

Matthew Luken, director of user experience design at Aimia, will speak on how businesses can better approach the idea of user experience at the American Advertising Federation of Des Moines’ September luncheon.

The event will …

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Social Media Club relaunches tonight

Social Media Club Des Moines, which has been reorganized and affiliated with a national organization, is hosting a kickoff party to reintroduce itself from 5 p.m. to 7 p.m. tonight at Exile Brewing Co., 1514 …

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Des Moines PR firm joins international group

Hanser & Associates, a Des Moines-based national public relations firm, has joined IPREX, the worldwide corporation of independent public relations and communication agencies. Hanser & Associates, founded in 1996, has been nationally ranked among the top independent …

14238

GITOMER: What’s your WOW experience?

Dear Jeffrey,

I recently had a WOW experience that completely coincides with your philosophy on customer loyalty versus satisfaction. Today, I received the following email from Amazon:

“Hello, We noticed that you experienced poor video …

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Want to improve your golf game? Nike wants to help

Nike continues its pursuit of sporting goods with digital technology. The company obtained a patent on Sept 4 to put data-collecting sensors on golf clubs to help golfers instantly analyze their swing, reported Bloomberg.

Last …