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I get a ton of emails from people seeking insight or asking me to solve sales dilemmas. Here are a few that may relate to your job, your life and, most important, your sales thought …
At McLellan Marketing Group, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated: You will never make a sale if the prospect doesn’t know you exist, doesn’t like both …
The Stelter Co. of Urbandale oday announced a strategic partnership with EngageSciences Corp., a social media marketing platform provider.
The Partnership makes Stelter Co. the sole provider of EngageSciences’ social media platform for nonprofits in …
I was recently giving a seminar when a young woman named Jamie talked to me about her career. I asked her what she was seeking to become.
She said, “I’m still trying to find my …
Let’s agree on a few points right up front:
• It’s cheaper to keep a customer than to get a new one.
• It’s cheaper to sell more to a current customer than to make …
Registration is still open for small businesses interested in learning LinkedIn marketing strategies or how to grow their business online with Google. Both workshops are sponsored by the Mid Iowa Small Business Development Center and …
Facebook Inc. has announced that it will begin charging businesses for the free Offers capacity that it began offering earlier this year, Reuters reported Thursday.
The Offers capacity allows a business to offer deals to people who are …
I think it’s safe to say that marketers are scrambling to figure out how to get their customers’ and potential customers’ attention these days. Our media has never been more fragmented, the consumer has never …
Matthew Luken, director of user experience design at Aimia, will speak on how businesses can better approach the idea of user experience at the American Advertising Federation of Des Moines’ September luncheon.
The event will …
Social Media Club Des Moines, which has been reorganized and affiliated with a national organization, is hosting a kickoff party to reintroduce itself from 5 p.m. to 7 p.m. tonight at Exile Brewing Co., 1514 …
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