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They say that our greatest fear – once you eliminate death as a choice – is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether we …
RELAX! You’ve heard that word since the first time you got angry or upset. Or maybe it’s a word in your head that beacons reality. Pent-up frustration, worry or concern about the present or the …
Do you know how much your current customers are worth to your company? In recent years, research has found that a 5 percent increase in customer retention can increase profits by 25 to 95 percent. …
I’ll be spending the month of August in Paris with my family. I can’t describe how wonderful it will be. My goal is to finish a book, take in the culture, enjoy my family and …
Less than 20 years ago, many businesses were wondering whether they needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick …
Meredith Corp.’s Xcelerated Marketing has won five Target Awards for work it did on behalf of automaker Chrysler Group LLC.
The awards were from the Direct Marketing Association of Detroit, which annually recognizes marketing campaigns …
Advertising agencies Wesley Day and Co. and Trilix have combined in an agreement that becomes official today.
Founded in 1949, West Des Moines-based Wesley Day has served Iowa brands such as Shazam Inc. and WHO …
Louie Laurent knew in college that he wanted to start an advertising agency. He got his chance 25 years ago when he started Zimmerman, Laurent & Richardson Inc. (now known as ZLR Ignition) along with …
In case you haven’t noticed, the book publishing industry is about half of what it used to be. There is now a mad scramble by publishers to discover what tomorrow will look like.
With the …
I think human beings have always been driven by visuals. Long before we could communicate verbally or through the written word, we’ve used visual cues to tell a story, to convey an emotion or to …
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