Sales and Marketing

I’m traveling to Warsaw, Poland, next month to deliver two public seminars. After a couple of Skype interviews, I discovered that although the United States and Poland are 5,000 miles and many, many cultures apart, …

Everyone loves a good story. And there’s a reason why Aesop and others opted to teach their life lessons through stories that have been told and retold for many years. Smart parents know this trick, …

It’s no surprise that the late Steve Jobs’ favorite music was written and performed by Bob Dylan and The Beatles. I just finished reading his biography, and it was as compelling a book as “Atlas …

No matter where I speak, who the audience is or even the topic I am supposed to address, the same question comes up:

How do you market your business if you don’t have a lot …

I just read an article about someone’s totally bogus opinion of “job burnout.” It made me realize some people actually are (or think they are) “burned out.”

A quick search on Amazon revealed 580 books …

They say that our greatest fear – once you eliminate death as a choice – is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether we …

RELAX! You’ve heard that word since the first time you got angry or upset. Or maybe it’s a word in your head that beacons reality. Pent-up frustration, worry or concern about the present or the …

Do you know how much your current customers are worth to your company? In recent years, research has found that a 5 percent increase in customer retention can increase profits by 25 to 95 percent. …