h digitalfootprint web 728x90

Sales and Marketing

DSC 6869

Social media expert to speak in Des Moines

Jason Falls, author and founder and CEO of the website Social Media Explorer, will speak in Des Moines on Aug. 30.

The event, hosted by Lawrence, Kan.-based Social: IRL, will take place from 1 to …

DSC 6869

BitMethod CEO to speak to ad group

Dan Shipton, CEO of mobile phone app development company BitMethod, will be the guest speaker at the American Advertising Federation of Des Moines’ August luncheon. The luncheon will be 11:30 a.m. to 1 p.m. Aug …

14173

Sales: Burned out or just hating it?

I just read an article about someone’s totally bogus opinion of “job burnout.” It made me realize some people actually are (or think they are) “burned out.”

A quick search on Amazon revealed 580 books …

14174

McLellan: Prep for great public speaking

They say that our greatest fear – once you eliminate death as a choice – is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether we …

14154

GITOMER: Writing, relaxation and focus

RELAX! You’ve heard that word since the first time you got angry or upset. Or maybe it’s a word in your head that beacons reality. Pent-up frustration, worry or concern about the present or the …

14155

MCLELLAN: What’s your customer worth?

Do you know how much your current customers are worth to your company? In recent years, research has found that a 5 percent increase in customer retention can increase profits by 25 to 95 percent. …

14135

GITOMER: The ‘write’ time for reflection

I’ll be spending the month of August in Paris with my family. I can’t describe how wonderful it will be. My goal is to finish a book, take in the culture, enjoy my family and …

14136

MCLELLAN: Build a website users will love

Less than 20 years ago, many businesses were wondering whether they needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick …

DSC 6869

Meredith wins for Chrysler marketing

Meredith Corp.’s Xcelerated Marketing has won five Target Awards for work it did on behalf of automaker Chrysler Group LLC.

The awards were from the Direct Marketing Association of Detroit, which annually recognizes marketing campaigns …

DSC 6869

Wesley Day and Trilix combine

Advertising agencies Wesley Day and Co. and Trilix have combined in an agreement that becomes official today.

Founded in 1949, West Des Moines-based Wesley Day has served Iowa brands such as Shazam Inc. and WHO …

oakridge brd 070125 300x250