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Shannon Cofield, the former president of United Way of Central Iowa, is leaving her position at Urbandale-based RMi, formerly known as Relationship Marketing Inc., after about six months.
Cofield, who was serving as the executive …
Social: IRL is hosting a second event in Des Moines and bringing Jason Fall, CEO of Social Media Explorer, a Louisville-based marketing agency, as the keynote speaker.
Fall will discuss tactics and tools for marketing …
Lore McManus Solo, principal and vice president of public relations at Strategic America Inc., received a national APEX Award of Excellence for a blog post that appeared on the company’s blog, and appeared later in …
You have been making value perceptions and value judgments your entire life.
You may call them decisions, moments of truth or actions. Intuitively they focus around value – and your perception of it – or …
“You will understand
Listen with your heart
You will understand
Let it break upon you
Like a wave upon the sand
You will understand”
And so spoke the great marketing philosopher …
When a new sales representative is hired, a company provides what is known as orientation and ramp-up. Once those elements are complete, the company believes the salesperson can go out and begin earning money.
First, …
There’s a lot of discussion around the notion that our attention spans are shortening. Earlier this year, Forbes blamed it on social media and the nonstop 24/7 media barrage. Though I think our uber-plugged-in-lives certainly …
Magazines like Family Circle, Ladies’ Home Journal and Midwest Living can be purchased in a digital …
Meredith Corp. has named David Kurns the new editorial director of Successful Farming magazine.
Kurns started his career at the Ames Tribune after graduating from Iowa State University, then later moved on to Meredith.
Kurns …
There are no two companies that train alike. Some go all out. Some do little or none. From my personal observation over the past five years, training (especially sales training) is in decline. Training budgets …
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