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The Miami Heat recently won the National Basketball Association title, and LeBron James, aka “King James,” won the most valuable player award.
He completed a nine-year mission.
A reporter asked him what his first thoughts …
As a writer, just typing that question hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us.
But does …
Let’s face it – your employees have lives of their own.
Rewind to 15 years ago, before the age of heavy Internet use and the advent of social media. Those pictures of your employee’s late-night …
Shannon Cofield, the former president of United Way of Central Iowa, is leaving her position at Urbandale-based RMi, formerly known as Relationship Marketing Inc., after about six months.
Cofield, who was serving as the executive …
Social: IRL is hosting a second event in Des Moines and bringing Jason Fall, CEO of Social Media Explorer, a Louisville-based marketing agency, as the keynote speaker.
Fall will discuss tactics and tools for marketing …
Lore McManus Solo, principal and vice president of public relations at Strategic America Inc., received a national APEX Award of Excellence for a blog post that appeared on the company’s blog, and appeared later in …
You have been making value perceptions and value judgments your entire life.
You may call them decisions, moments of truth or actions. Intuitively they focus around value – and your perception of it – or …
“You will understand
Listen with your heart
You will understand
Let it break upon you
Like a wave upon the sand
You will understand”
And so spoke the great marketing philosopher …
When a new sales representative is hired, a company provides what is known as orientation and ramp-up. Once those elements are complete, the company believes the salesperson can go out and begin earning money.
First, …
There’s a lot of discussion around the notion that our attention spans are shortening. Earlier this year, Forbes blamed it on social media and the nonstop 24/7 media barrage. Though I think our uber-plugged-in-lives certainly …
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