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Sales and Marketing

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MCLELLAN: Build a marketing megaphone

I spent a couple of days in Las Vegas recently, and the 24/7 chaos is overwhelming. It’s pure overload for all your senses: tons of people everywhere, driving billboards, TVs in the restrooms, a wide …

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Von Maur growing online presence

Davenport-based department store chain Von Maur is constructing an e-commerce fulfillment center to support its expanding online sales.

The company has seen triple the amount of online sales each year since 2008, according to a …

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5 ways… brands can stand out from the crowd

1. Understand your customers

It might sound simple, but customers, not companies, own brands. “You don’t own the brand, because the brand is something (customers) own in their mind when they think of ‘XYZ,’” Goldstien …

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GITOMER: What are you ready for? What are you waiting for?

I’m all Apple all the time. Since 1984.

So far, Apple Inc. and the late Steve Jobs have changed the way computers run, reinvented the mobile telephone, and revolutionized the way music is distributed to …

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MCLELLAN: What are naming rights worth?

It’s pretty commonplace, even here in central Iowa. Sec Taylor Stadium became Principal Park, and we all remember the blip on the news when Vets became (ultimately) Community Choice Credit Union Convention Center at Veterans …

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Should your business be on Pinterest?

It’s new. It’s sexy. It’s growing – fast.

It’s not Facebook. It’s not Twitter. It’s not LinkedIn.

But it might have to be in the same conversation as far as businesses are concerned.

Pinterest, a …

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GITOMER: What keeps me up at night?

Salespeople (not you, of course) are known for asking poor questions – questions that are not only embarrassing but also rude.

The dumbest question in sales is “What will it take to get your business?” …

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MCLELLAN: How winning works

I know a lot of tough people, but Robyn Benincasa has to be one of the toughest.

She’s a member of the only all-female firefighting crew in the country, and when she’s not saving people’s …

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AMA to host mobile webinar

The Iowa chapter of the American Marketing Association and the Greater Des Moines Partnership will host a free webinar next Wednesday at noon to discuss going mobile in business.

Chris Burns, business development for Shift …

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Des Moines agency wins silver Addy

ZLRIGNITION has won a national silver Addy award for a campaign the firm created for the Iowa Department of Public Health to help curb underage drinking.

The American Advertising Federation gave the award for “Bottle …