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Sales and Marketing

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GITOMER: Are you a standard setter?

When I say the words “set the standard,” what comes to your mind?

Is it personal standards of yours?

Is it standards that your business sets?

Is it standards you have in your mind about …

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MCLELLAN: Why be a content marketer?

Content marketing. It seems as if everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all, you’re at least …

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GITOMER: Solving sales dilemmas

I get a ton of emails from people seeking insight or asking me to solve sales dilemmas. Here are a couple that may relate to your job, your life and, most important, your sales thought …

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MCLELLAN: Media coverage is not a given

I have the opportunity to review many business plans, and one thing that always causes me some concern is that all business owners believe that they can generate a significant amount of marketing exposure by …

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Strategic America partners with Medikly

West Des Moines-based Strategic America (SA) has partnered with a New Jersey company to bring its clients a better way to engage, analyze and track its audience in the area of health-care marketing.

Medikly Inc. …

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MetLife releases plan to grow business internationally

MetLife Inc. is hoping to boost its return on equity to as much as 14 percent by 2016, the nation’s largest life insurance company announced today, by reshaping its U.S. strategy and increasing investments in…
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Existing home sales up 3.4 percent

The National Association of Realtors said today that for the first time in three months, sales of existing homes increased.

The association’s monthly figures, which measure purchases of previously owned homes, increased 3.4 percent in …

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McLellan: Humanity required online, too

If you own or run a business, I’d like to you take this little quiz:

1. Would you ignore your business phone 30 percent of the time it rings?

2. If a customer were standing …

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GITOMER: Complaints offer opportunities

It’s Saturday night around 6 p.m. Early dinner for Jessica, Gabrielle and me.

We’re sitting in Carrabba’s Italian Grill in Charlotte, N.C.. We’ve been customers at this location for as long as it has been …

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LAUNCH: Freebee Cards

A gong rings in the office of Freebee Cards every time a new merchant partners with the company. Founder Ken Lazzaro encourages members of the start-up company to celebrate successes.

There seems to be reason …