Sales and Marketing

You know, the annoying thing about clichés is that they’re based on truth, though that truth may be a bit worn in places. And lately I’ve been very aware of the idiom “the only constant …

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the return on investment (ROI) of social media.

TOTAL JOKE. And a bad one at …

When you’re creating any sort of communication aimed at a potential buyer, you want them to do what?

When I ask this question, I typically hear a range of answers like:

• Know more about …

Last week was the second part of my celebration talking about the evolution of the selling process and how it will affect you and your sales for the next 20 years.

Here’s the conclusion of …

It seems intuitive to us that if we’re heading to a trade show as an exhibitor, we should be thoughtful about how to maximize that time and dollar investment. Yet somehow, when we’re going to …

Everyone is chasing the holy grail of being on page one of Google searches. Nothing wrong with that belief; in today’s world, it matters. But so does HOW you chase that search ranking. Many “experts” …

I’m celebrating my 20th year of writing about sales, networking, loyalty, trust, attitude, leadership, business social media and personal development.

My core of information transformed into a body of work that includes 11 books – …

Christopher Diebel will join the staff of LPCA Public Strategies as its managing director, the public relations and government affairs firm announced Wednesday. Diebel previously served as director of marketing for Orchestrate Hospitality. He will …