Sales and Marketing

Everyone is chasing the holy grail of being on page one of Google searches. Nothing wrong with that belief; in today’s world, it matters. But so does HOW you chase that search ranking. Many “experts” …

I’m celebrating my 20th year of writing about sales, networking, loyalty, trust, attitude, leadership, business social media and personal development.

My core of information transformed into a body of work that includes 11 books – …

Christopher Diebel will join the staff of LPCA Public Strategies as its managing director, the public relations and government affairs firm announced Wednesday. Diebel previously served as director of marketing for Orchestrate Hospitality. He will …

This is the 20th anniversary of my first column. “Sales Moves” first appeared in the Charlotte Business Journal on March 23, 1992. The column was an instant success. It soon found its way to Dallas, …

That’s the age-old question, isn’t it?

I recently had the opportunity to preview some third-party research that will be publicly released in April. The results were fascinating. The study, which focused on Millennials and Baby …

I am taking a new business development job for a wellness and surgery center. We need doctors to refer their obese patients to us. Doctors seem so hard to get in front of. Do you …

One of the most common mistakes marketers make is that they think their customers and prospects care about them, what they sell and how it works.

The human truth is that consumers think, feel and …

What do you believe in? I’m asking you so you can have a clearer picture of why sales are made or lost.

“Jeffrey, you don’t understand,” you whine. “Our customers are price buyers!” No, Jackson, …

I hate to beat on the airlines all the time, but sadly, they sure make it easy.

This past weekend, United and Continental, in a push toward their final merger date, merged their computer systems. …