Sales and Marketing

Blogs, once described as a vehicle for narcissistic oversharers and people who found cats amusing, have certainly come into their own. Today, though there are still plenty of hobby bloggers out there, the tool is …

The Great Recession has hurt the bottom line for many companies. In some cases, it has caused bad press, unhappy employees and an overall negative image of certain companies. As part of the Business Record’s …

I’ve been alive for 24,090 days. I’ll save you the math: I just celebrated my 66th birthday. (I know – I don’t look it.)

For the past 16 years, I have been angry at birthdays …

One of our roles as marketers is to anticipate trends and look for opportunities within those trends. In today’s fast-paced world, that’s no small task.

One trend that seems to be gaining more and more …

I am sick of people telling me I work too hard.

I am sicker of people telling me that I can be successful working four hours a week.

But I am sickest when I scan …

One of the 20 most watched TED talks of 2010 was given by Simon Sinek and speaks directly to anyone who is trying to market or sell something. Sinek’s premise is simple. Always start with …

Disclaimer: The following column is a reality and a strategy, NOT defamation or a tactic.

THE CONCEPT: Why purchasing and procurement departments should be avoided and how to do it.

THE REALITY: Purchasing and procurement …