Sales and Marketing

One of the most common mistakes marketers make is that they think their customers and prospects care about them, what they sell and how it works.

The human truth is that consumers think, feel and …

What do you believe in? I’m asking you so you can have a clearer picture of why sales are made or lost.

“Jeffrey, you don’t understand,” you whine. “Our customers are price buyers!” No, Jackson, …

I hate to beat on the airlines all the time, but sadly, they sure make it easy.

This past weekend, United and Continental, in a push toward their final merger date, merged their computer systems. …

On March 2, 1962, an unbreakable basketball record was set.

I’m a Wilt Chamberlain fan. I have been since the late 1950s.

Chamberlain grew up in Philadelphia. (I grew up in Philadelphia suburbs.) He went …

Blogs, once described as a vehicle for narcissistic oversharers and people who found cats amusing, have certainly come into their own. Today, though there are still plenty of hobby bloggers out there, the tool is …

The Great Recession has hurt the bottom line for many companies. In some cases, it has caused bad press, unhappy employees and an overall negative image of certain companies. As part of the Business Record’s …

I’ve been alive for 24,090 days. I’ll save you the math: I just celebrated my 66th birthday. (I know – I don’t look it.)

For the past 16 years, I have been angry at birthdays …

One of our roles as marketers is to anticipate trends and look for opportunities within those trends. In today’s fast-paced world, that’s no small task.

One trend that seems to be gaining more and more …