Sales and Marketing

We all watched with fascinated horror as the train wreck of Susan G. Komen for the Cure vs. Planned Parenthood unfolded last week. I’m not going to get into the politics of either organization or …

On the airplane this morning, I’m watching the forced media as the plane prepares to take off. The CEO of the airline comes on a video telling me how much he appreciates my business, how …

There are some human truths that, if you allow them to, can dramatically affect your marketing efforts and focus.

• Human Truth #1: We want to be helpful.

• Human Truth #2: We like being …

I am sick of goals and goal experts. You know, the people who spam you around the first of the year proclaiming they are the ones who have the magic “goal achievement formula.”

All you …

Last week, we explored the evolution of websites. Many business and corporate websites are still stuck in the “I have to tell you absolutely everything you might ever want to know” phase. That era was …

Many companies are considering training programs for the new year.

New budgets. New needs. New opportunities.

Most companies will concentrate on more sales, a new product launch, customer service, internal operations, diversity or whatever is …

Early in my career, websites slowly became the rage. Everyone decided they needed to have one – even though they had no idea what they were going do with it. We’re experiencing that same sort …

Multi-platform marketing

In-store displays, direct-mail pieces, newspaper advertising and social media are just a few ways to market a message. Increasingly, businesses will need to find ways to deliver the same message across all platforms.…