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I am sick of people telling me I work too hard.
I am sicker of people telling me that I can be successful working four hours a week.
But I am sickest when I scan …
One of the 20 most watched TED talks of 2010 was given by Simon Sinek and speaks directly to anyone who is trying to market or sell something. Sinek’s premise is simple. Always start with …
Disclaimer: The following column is a reality and a strategy, NOT defamation or a tactic.
THE CONCEPT: Why purchasing and procurement departments should be avoided and how to do it.
THE REALITY: Purchasing and procurement …
We all watched with fascinated horror as the train wreck of Susan G. Komen for the Cure vs. Planned Parenthood unfolded last week. I’m not going to get into the politics of either organization or …
On the airplane this morning, I’m watching the forced media as the plane prepares to take off. The CEO of the airline comes on a video telling me how much he appreciates my business, how …
There are some human truths that, if you allow them to, can dramatically affect your marketing efforts and focus.
• Human Truth #1: We want to be helpful.
• Human Truth #2: We like being …
The Iowa chapter of the American Marketing Association will hold a creativity workshop for area marketing professionals and students on Feb. 8 from 11:30 a.m. to 1 p.m. at the Hilton Garden Inn, 8600 Northpark …
Dear Mr. Berko:
What do you think of the health insurance industry? Are there any good stocks in this area that you think will move higher during the next year? I’m 59, my 401(k) is …
I am sick of goals and goal experts. You know, the people who spam you around the first of the year proclaiming they are the ones who have the magic “goal achievement formula.”
All you …
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