Sales and Marketing

Last week, we explored the evolution of websites. Many business and corporate websites are still stuck in the “I have to tell you absolutely everything you might ever want to know” phase. That era was …

Many companies are considering training programs for the new year.

New budgets. New needs. New opportunities.

Most companies will concentrate on more sales, a new product launch, customer service, internal operations, diversity or whatever is …

Early in my career, websites slowly became the rage. Everyone decided they needed to have one – even though they had no idea what they were going do with it. We’re experiencing that same sort …

Multi-platform marketing

In-store displays, direct-mail pieces, newspaper advertising and social media are just a few ways to market a message. Increasingly, businesses will need to find ways to deliver the same message across all platforms.…

Happy New Year! Or is it? Are you happier than least year?

“Happy New Year” is an expression that EVERYONE extends to others. Wanna try something new? Say it to yourself – and MEAN IT!!…

For many business people, their professional New Year’s resolution as we kick open the door on January revolves around getting new clients. Hard to blame them – it’s often said that new customers are the …

It’s interesting to me that at the end of the year, people are always interested in your biggest success, or your biggest failure, in the year that’s ending.

They also want to know what you …

If we are honest with ourselves, we’ll admit that we make assumptions about our customers every day. First we wonder something, like “I wonder why Tuesdays are so slow,” or notice what we decide is …