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There are some human truths that, if you allow them to, can dramatically affect your marketing efforts and focus.
• Human Truth #1: We want to be helpful.
• Human Truth #2: We like being …
The Iowa chapter of the American Marketing Association will hold a creativity workshop for area marketing professionals and students on Feb. 8 from 11:30 a.m. to 1 p.m. at the Hilton Garden Inn, 8600 Northpark …
Dear Mr. Berko:
What do you think of the health insurance industry? Are there any good stocks in this area that you think will move higher during the next year? I’m 59, my 401(k) is …
I am sick of goals and goal experts. You know, the people who spam you around the first of the year proclaiming they are the ones who have the magic “goal achievement formula.”
All you …
Last week, we explored the evolution of websites. Many business and corporate websites are still stuck in the “I have to tell you absolutely everything you might ever want to know” phase. That era was …
Many companies are considering training programs for the new year.
New budgets. New needs. New opportunities.
Most companies will concentrate on more sales, a new product launch, customer service, internal operations, diversity or whatever is …
Early in my career, websites slowly became the rage. Everyone decided they needed to have one – even though they had no idea what they were going do with it. We’re experiencing that same sort …
Multi-platform marketing
In-store displays, direct-mail pieces, newspaper advertising and social media are just a few ways to market a message. Increasingly, businesses will need to find ways to deliver the same message across all platforms.…
Author and management adviser Joe Pine will speak at Drake University on Feb. 3, discussing today’s “experience economy” during an interactive workshop from 8 to 10:30 a.m.
Pine believes consumers want experiences more than they …
Happy New Year! Or is it? Are you happier than least year?
“Happy New Year” is an expression that EVERYONE extends to others. Wanna try something new? Say it to yourself – and MEAN IT!!…
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