AABP EP Awards 728x90

Sales and Marketing

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GITOMER: A holiday game plan


“It’s beginning to look a lot like Chris … ah, er …”

It’s “holiday” time.

When I was growing up, they called it Christmas. Now, in order to offend no one, they call it nothing. …

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MCLELLAN: Here’s what your customers are thinking about


Every year, advertising giant J. Walter Thompson (JWT) spends much of the year curating data from quantitative surveys of consumers in the United States and United Kingdom as well as gleaning input from JWT employees, …

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GITOMER: Predictions for 2012


These are not economic predictions. They are based on my personal observation and firsthand knowledge of sales forces across the United States.

1. More business will be available as the economy begins to surge. Are …

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MCLELLAN: When it comes to message content, think small


One of your goals for 2012 should be to get a little smaller. No, I’m not suggesting a New Year’s resolution, and you do not look fat in those pants!

I’m talking about your content. …

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Vision Iowa approves marketing grants

Vision Iowa approves marketing grants The Vision Iowa board approved 13 marketing grants totaling $119,550.25 yesterday. Grants included $15,000 to the Science Center of Iowa, $15,000 to Blank Park Zoo Foundation and $14,500 to the…
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Is your business monitoring social media?

One Social Media LLC founder and CEO Joe Soto likes to tell the story of how one of his employees was able to turn a public relations problem into a positive.

A Toyota customer posted …

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MCLELLAN: Here’s the problem; tell me you care about it

I’ve had one of those weeks. The airline lost my luggage (and it stayed lost for four days); my credit card got compromised, and right in the middle of a crazy travel schedule and the …

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GITOMER: Season stretching

T’was the night before Christmas … and all the stores were closed.

Why? They needed a few hours to get ready for the AFTER Christmas sale.

All of the retail elves were home with the …

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The Big Question: Should businesses be utilizing Google Plus as part of their marketing strategy?

Local social media experts seem to like the chances of Google Inc.’s Google Plus social media website.

The site isn’t Google’s first effort in the social media sphere, and it will be a challenge to …

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GITOMER: Cold calls with warmth


“Jeffrey, come down to the office; there is a guy here who has cookies for you! They’re those Biscoff cookies, the ones that you like.”

How could I resist? I love those cookies.

When I …