Sales and Marketing

For many business people, their professional New Year’s resolution as we kick open the door on January revolves around getting new clients. Hard to blame them – it’s often said that new customers are the …

It’s interesting to me that at the end of the year, people are always interested in your biggest success, or your biggest failure, in the year that’s ending.

They also want to know what you …

If we are honest with ourselves, we’ll admit that we make assumptions about our customers every day. First we wonder something, like “I wonder why Tuesdays are so slow,” or notice what we decide is …

Advertisers target ads on Facebook

Some companies have had success with Facebook advertising, which gives them a way to target who sees their ad on a hyper-local basis. Facebook was at one point projected to …

Here are 7.5 things to think about before the New Year.

1. Why are people sending me emails with “the most sincere wishes … from the bottom of our hearts …” and then asking me …

Most of us don’t have the luxury of selling oceanfront property, the coolest laptop or Porsches. But in most cases, though our product might not be sexy to many, someone really wants it.

But how …

“It’s beginning to look a lot like Chris … ah, er …”

It’s “holiday” time.

When I was growing up, they called it Christmas. Now, in order to offend no one, they call it nothing. …

Every year, advertising giant J. Walter Thompson (JWT) spends much of the year curating data from quantitative surveys of consumers in the United States and United Kingdom as well as gleaning input from JWT employees, …