Sales and Marketing

Advertisers target ads on Facebook

Some companies have had success with Facebook advertising, which gives them a way to target who sees their ad on a hyper-local basis. Facebook was at one point projected to …

Here are 7.5 things to think about before the New Year.

1. Why are people sending me emails with “the most sincere wishes … from the bottom of our hearts …” and then asking me …

Most of us don’t have the luxury of selling oceanfront property, the coolest laptop or Porsches. But in most cases, though our product might not be sexy to many, someone really wants it.

But how …

“It’s beginning to look a lot like Chris … ah, er …”

It’s “holiday” time.

When I was growing up, they called it Christmas. Now, in order to offend no one, they call it nothing. …

Every year, advertising giant J. Walter Thompson (JWT) spends much of the year curating data from quantitative surveys of consumers in the United States and United Kingdom as well as gleaning input from JWT employees, …

These are not economic predictions. They are based on my personal observation and firsthand knowledge of sales forces across the United States.

1. More business will be available as the economy begins to surge. Are …

One of your goals for 2012 should be to get a little smaller. No, I’m not suggesting a New Year’s resolution, and you do not look fat in those pants!

I’m talking about your content. …

One Social Media LLC founder and CEO Joe Soto likes to tell the story of how one of his employees was able to turn a public relations problem into a positive.

A Toyota customer posted …