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Sales and Marketing

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MCLELLAN: Have I mentioned that your e-newsletter stinks?


OK, maybe that’s a little harsh. But I receive a lot of e-newsletters every week, and I probably read about 5 percent of them. I’m guessing that’s true for you as well. Admit it – …

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GITOMER: It’s a Q&A day today


I get a ton of emails from people seeking insight or asking me to solve sales dilemmas. Here are a few that may relate to your job, your life and, most important, your sales thought …

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MCLELLAN: Google Plus puts out the welcome mat for businesses


With more than 40 million individual members, Google Plus has now expanded to include business entities by adding the ability for organizations to create their own pages.

A Google Plus page is quite a bit …

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American Marketing Association of Iowa luncheon Nov. 30

Join other area marketers on Nov. 30 in Johnston to learn how to deliver greater marketing return on investment from author, researcher and professor Mark Jeffrey.

The Iowa chapter of the American Marketing Association (AMA …

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GITOMER: The real mission(s)


Can you recite your mission statement? My bet is you can’t.

Mission statements are prominently displayed on most websites and within company literature, but rarely used by the people they were designed for.

Here are …

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MCLELLAN: Be in the 10 percent – make a marketing plan


Ninety percent of organizations never bother to write a marketing plan. Which means there is no articulated marketing budget, and any marketing strategies or tactics exist in the business owner’s or marketing director’s head.

And …

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GITOMER: Forget accountability


“I want my people to be accountable.”

“I want our people to be MORE accountable.”

“Our main issue this year is ‘accountability.’”

Sound familiar? Accountability is the No. 1 recurring theme throughout sales leadership in …

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MCLELLAN: If you want to be ready for 2012, get started now


There are approximately seven weeks until the end of the year. Subtract three for holiday weeks that give you, at best, about 50 percent productivity with all the distractions, time off and seasonal merriment.

Which …

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GITOMER: Get a Mackay M.B.A.


I read “Swim With the Sharks Without Being Eaten Alive” by Harvey Mackay in 1992. It was a life-changing, and career-changing, book for me and millions of other readers (including you, I hope).

The No. …

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MCLELLAN: Be lean: not just as a start-up, but always


There’s been a lot of talk here in Central Iowa and around the globe about lean start-ups. The whole idea is that rather than perfecting your idea/business and waiting until it’s completely capitalized, you launch …

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