Sales and Marketing

I’ve had one of those weeks. The airline lost my luggage (and it stayed lost for four days); my credit card got compromised, and right in the middle of a crazy travel schedule and the …

Local social media experts seem to like the chances of Google Inc.’s Google Plus social media website.

The site isn’t Google’s first effort in the social media sphere, and it will be a challenge to …

“Jeffrey, come down to the office; there is a guy here who has cookies for you! They’re those Biscoff cookies, the ones that you like.”

How could I resist? I love those cookies.

When I …

OK, maybe that’s a little harsh. But I receive a lot of e-newsletters every week, and I probably read about 5 percent of them. I’m guessing that’s true for you as well. Admit it – …

I get a ton of emails from people seeking insight or asking me to solve sales dilemmas. Here are a few that may relate to your job, your life and, most important, your sales thought …

With more than 40 million individual members, Google Plus has now expanded to include business entities by adding the ability for organizations to create their own pages.

A Google Plus page is quite a bit …

Can you recite your mission statement? My bet is you can’t.

Mission statements are prominently displayed on most websites and within company literature, but rarely used by the people they were designed for.

Here are …

Ninety percent of organizations never bother to write a marketing plan. Which means there is no articulated marketing budget, and any marketing strategies or tactics exist in the business owner’s or marketing director’s head.

And …