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Sales and Marketing

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GITOMER: Forget accountability


“I want my people to be accountable.”

“I want our people to be MORE accountable.”

“Our main issue this year is ‘accountability.’”

Sound familiar? Accountability is the No. 1 recurring theme throughout sales leadership in …

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MCLELLAN: If you want to be ready for 2012, get started now


There are approximately seven weeks until the end of the year. Subtract three for holiday weeks that give you, at best, about 50 percent productivity with all the distractions, time off and seasonal merriment.

Which …

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GITOMER: Get a Mackay M.B.A.


I read “Swim With the Sharks Without Being Eaten Alive” by Harvey Mackay in 1992. It was a life-changing, and career-changing, book for me and millions of other readers (including you, I hope).

The No. …

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MCLELLAN: Be lean: not just as a start-up, but always


There’s been a lot of talk here in Central Iowa and around the globe about lean start-ups. The whole idea is that rather than perfecting your idea/business and waiting until it’s completely capitalized, you launch …

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Hanser named to national public relations board

Ronald Hanser, president of West Des Moines-based Hanser & Associates, has been elected to the board of directors of Council of Public Relations Firms. Hanser will serve through 2014. The New York-based trade association is …

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A Closer Look: Jane Schorer Meisner

Meisner worked for 21 years as a Des Moines Register reporter and features writer. …

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GITOMER: Build your reputation


Your reputation precedes you. Your reputation creates or destroys sales. What’s yours?

With the onslaught of social media, good and bad actions and comments relating to quality of product, quality of service and quality of …

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MCLELLAN: There’s plenty of social media help to be had


Here’s how it usually plays out. A business owner or CEO keeps hearing that social media is marketing nirvana. The word on the street is:

• Everyone is there.

• Every company is doing it.…

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AMA to host Prairie Meadows director of marketing at luncheon

AMA to host Prairie Meadows director of marketing at luncheon The American Marketing Association (AMA) Iowa chapter will host Jeff Nelson, director of marketing at Prairie Meadows Racetrack and Casino, at a luncheon on Nov.…
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A Jobs well done


I never met him, but I knew him. I never talked to him, but he spoke to me often. I never saw him present live, but my vision of him is burned into my brain.…

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