AABP EP Awards 728x90

Sales and Marketing

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Hanser named to national public relations board

Ronald Hanser, president of West Des Moines-based Hanser & Associates, has been elected to the board of directors of Council of Public Relations Firms. Hanser will serve through 2014. The New York-based trade association is …

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A Closer Look: Jane Schorer Meisner

Meisner worked for 21 years as a Des Moines Register reporter and features writer. …

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GITOMER: Build your reputation


Your reputation precedes you. Your reputation creates or destroys sales. What’s yours?

With the onslaught of social media, good and bad actions and comments relating to quality of product, quality of service and quality of …

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MCLELLAN: There’s plenty of social media help to be had


Here’s how it usually plays out. A business owner or CEO keeps hearing that social media is marketing nirvana. The word on the street is:

• Everyone is there.

• Every company is doing it.…

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AMA to host Prairie Meadows director of marketing at luncheon

AMA to host Prairie Meadows director of marketing at luncheon The American Marketing Association (AMA) Iowa chapter will host Jeff Nelson, director of marketing at Prairie Meadows Racetrack and Casino, at a luncheon on Nov.…
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A Jobs well done


I never met him, but I knew him. I never talked to him, but he spoke to me often. I never saw him present live, but my vision of him is burned into my brain.…

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MCLELLAN: Do you know how much ‘Klout’ you have online?


Whether you simply employ Facebook for your personal use or you are actively blogging, you are creating a sphere of influence online. If you engage in online activities for your business, odds are you are …

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Three pieces of wisdom from marketing guru Liz Strauss

Liz Strauss, one of the most influential bloggers and marketers on the Web, has nearly 90,000 Twitter followers and has been named to numerous lists, including the top 100 social media and Internet bloggers. She …

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GITOMER: Keys to networking


Here’s a question I often get: Where should I network to get the most leads?

Wrong question.

Networking is not about getting. It’s about meeting, engaging, establishing rapport, finding common ground and giving.

Networking works …

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MCLELLAN: What can the average Joe learn from Steve Jobs?


I can’t remember the world mourning the loss of a business leader in the way we’ve witnessed since the announcement of Steve Jobs’ death. The fact that we FEEL the loss, that we GRIEVE this …