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In last week’s column we started the conversation about how important it is to understand how our current customers are feeling about our work, our people and our value. And yet customer satisfaction surveys are …
By default, we make a lot of assumptions in marketing. But where we can measure, we should. There may not be any area more critical for us to measure than how our current customers are …
Over the last couple of columns, we’ve been exploring some marketing ideas for delighting your team and your current customers as we wrap up 2021 and start planning for 2022.
In this final column of …
Here are 13 ideas that this year’s 90 Ideas in 90 Minutes speakers shared about branding and marketing. Some of the ones I’ve included may not seem directly related to branding, but it’s as important …
With less than 90 days until we hit Jan. 1, 2022, we have some planning to do. In last week’s column, we focused on employee communication. Employees are an often overlooked audience that has a …
Strategic America, an integrated marketing agency based in West Des Moines, has changed its ownership structure and is now employee-owned, the agency announced. “At SA one of our core values is ‘put people first,'” said John …
We are officially in the fourth quarter of 2021.
It seems like just yesterday when we were all gladly waving goodbye to 2020, and yet in a blink, here we are. In the next …
In last week’s column, we looked at the phenomenon that is TikTok and the numbers behind the app’s success. This week, I want to examine how agencies and brands are using the incredibly popular app …
TikTok is a short-form video-sharing app that allows users to create and share 15-second videos on any topic you can imagine. It’s such a phenomenon, it’s hard to fathom anyone in the U.S. not being …
Imagine if you invested a few hundred thousand dollars in building your dream home only to discover that you didn’t own the rights to the land you’d built it on. And what if, after a …
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