Sales and Marketing

I can’t remember the world mourning the loss of a business leader in the way we’ve witnessed since the announcement of Steve Jobs’ death. The fact that we FEEL the loss, that we GRIEVE this …

Free Webinar! If you’re like me, you get at least 10 of these emails a day. Webinars offered on every topic: Saving on Your Taxes; Becoming a Trusted Adviser; Making More Sales; Leadership in the …

Most businesses recognize that they need to do some marketing to drive sales. But what should they do? And an even more imposing question – how much should they spend?

There’s no magic answer or …

The idea of a mastermind group was put forth and expounded upon by Napoleon Hill in his two classic books: “Think and Grow Rich,” written in 1937, and “How to Sell Your Way Through Life,” …

Normally, I am giving the “your logo is not your brand” speech and talking about trust and promises. I remind everyone that your brand isn’t how you look; it’s how you behave. All true.

But …

“Jeffrey, what’s the BEST way to make a sale?”

When I’m asked this question (I’m asked all the time), what the salesperson’s really asking is, “What’s the EASIEST way to make a sale?”

EASY ANSWER: …

Research tells us that there is no more compelling way to drive sales than word-of-mouth marketing. This isn’t news. We’ve always valued what our neighbors, friends and family had to say. It reduces the risk …