“Jeffrey, what’s the BEST way to make a sale?”
When I’m asked this question (I’m asked all the time), what the salesperson’s really asking is, “What’s the EASIEST way to make a sale?”
EASY ANSWER: …
Research tells us that there is no more compelling way to drive sales than word-of-mouth marketing. This isn’t news. We’ve always valued what our neighbors, friends and family had to say. It reduces the risk …
The American Marketing Association (AMA) Iowa chapter will conduct its second annual Agency Crawl on Sept. 29. Participants in the event will tour three Des Moines-based marketing agencies: Catchfire Media LLC, Flynn Wright and Lava …
U.S. antitrust enforcers are investigating whether Google Inc. illegally increased advertising rates 50-fold for rival Microsoft Corp., Bloomberg reported.
The Federal Trade Commission (FTC) is probing the alleged increase, along with other allegations against …
Retailers may face a last-minute rush to restock their shelves if household spending improves as it did in the 2009 holiday season, Bloomberg reported.
Declines in imported-container volumes and in shipments by trucking companies show …
I have fond memories of writing paragraphs during the first week of early grade school about how I spent my summer vacation.
After I got my business cards printed, vacations got shorter. Over the years, …
From the outset, I knew this was going to be a different sort of cab ride. I walked out of the hotel and just as it has happened hundreds of times before, magically, the taxi …
Growth in retail sales stalled in August after a pitched battle over spending in Congress undermined faith that the government could steer the country clear of a double-dip recession, Reuters reported.
Sales were unchanged from …
Vicki Comegys, vice president of sales and service for the Greater Des Moines Convention and Visitors Bureau, has received the 2011 Bruce Riley McDaniel Award for Individual Professionalism and Lifetime Achievement. During her more than 20 …
Google Inc.’s Iowa Get Your Business Online service has launched. The programs is intended to help businesses establish a website, find new customers and expand, according to a news release. Participating Iowa businesses will receive …
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