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Sales and Marketing

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MCLELLAN: A cab driver who can teach you a lot about marketing


From the outset, I knew this was going to be a different sort of cab ride. I walked out of the hotel and just as it has happened hundreds of times before, magically, the taxi …

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Retail sales stagnant in August

Growth in retail sales stalled in August after a pitched battle over spending in Congress undermined faith that the government could steer the country clear of a double-dip recession, Reuters reported.

Sales were unchanged from …

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Comegys receives lifetime achievement award

Vicki Comegys, vice president of sales and service for the Greater Des Moines Convention and Visitors Bureau, has received the 2011 Bruce Riley McDaniel Award for Individual Professionalism and Lifetime Achievement. During her more than 20 …

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Google offers free Web tools for Iowa businesses

Google Inc.’s Iowa Get Your Business Online service has launched. The programs is intended to help businesses establish a website, find new customers and expand, according to a news release. Participating Iowa businesses will receive …

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MCLELLAN: Bad news travels fast, so move faster to get ahead


If you’ve been in business for any length of time, you have a very rare company if you haven’t felt the sharp sting of bad publicity. We’re churning out “news” 24/7, and if there’s anything …

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GITOMER: Find your golden ticket


Roald Dahl wrote “Charlie and the Chocolate Factory” in 1964. You might have seen “Willy Wonka & the Chocolate Factory,” the original movie starring Gene Wilder, or “Charlie and the Chocolate Factory,” the darker version …

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Sales improvement co-author lands in Greater Des Moines


Marylou Tyler may be an engineer and computer programmer, but her gregarious nature has always led her to the sales side of business.

Tyler, who recently moved from San Francisco to Des Moines, met Aaron …

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Casey’s reports strong first quarter improvement

Casey’s General Stores Inc. reported earnings yesterday of $1.04 per share for the first quarter of fiscal year 2012, which ended July 31.

That compares to 73 cents per share for the first quarter a …

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GITOMER: Referrals are earned


Everyone in management will tell every salesperson, “As soon as you make the sale, ask for a referral.”

This strategy is not only wrong; it also jeopardizes the future of the relationship.

REALITY: Asking for …

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MCLELLAN: Marketing lessons from the Cy-Hawk trophy


I doubt there’s a person in Iowa who hasn’t heard about the Cy-Hawk trophy uproar that caused the Iowa Corn Growers Association to rescind its new trophy design it and go back to the drawing …