More results...
Ever since I was a kid, I’ve loved to read. I read to escape. I read to explore, and I certainly read to learn.
As an adult, business owner and marketing guy, I’ve added another …
My secret to writing is not complex: I write like I talk.
Writing in “speak” makes several things easy:
1. As long as you can think, or have an idea, or want to expand a …
Consumer behavior expert Dan Hill, author and president of Sensory Logic Inc., will be the guest speaker at the American Advertising Federation (AAF) of Des Moines’ luncheon on Thursday.
The event, titled “The Emotional Impact …
I am finally calling B.S. on the biggest myth in selling: Salespeople quit or fail because they “fear rejection.”
Give me a break. “Fear of rejection” is totally bogus.
THE TRUTH IS: Salespeople aren’t in …
We’re fortunate that we live in a very giving community. Our United Way of Central Iowa campaigns raise more money per capita than those in just about any other city in the nation. Our YMCA …
Mike Alvich, vice president of marketing for Coach USA, will discuss how his company built the Megabus brand from 11:30 a.m. to 1 p.m. Wednesday at the Hilton Garden Inn in Johnston. The presentation is …
I was walking in the parking lot of my local Starbucks with Gabrielle, my 2-year-old daughter, in my arms, when a guy came over and started to talk to me.
He told me he had …
For many businesses, advertising on the social network Facebook has proved to be very successful. Facebook’s model is to be pretty rigid in terms of what you can and can’t do in your ad. They’re …
Confidence among U.S. consumers unexpectedly rose in July from an eight-month low, led by a rebound in the outlook for jobs in the next six months, Bloomberg reported.
The Conference Board’s index climbed to 59.5 …
Meredith Corp. said today that it has launched a marketing product that will guarantee an increase in sales for advertisers. The Meredith Engagement Dividend is based on a study that used Nielsen’s Homescan offering and …
Get Our Email Newsletter
