Sales and Marketing

I was walking in the parking lot of my local Starbucks with Gabrielle, my 2-year-old daughter, in my arms, when a guy came over and started to talk to me.

He told me he had …

For many businesses, advertising on the social network Facebook has proved to be very successful. Facebook’s model is to be pretty rigid in terms of what you can and can’t do in your ad. They’re …

Can you recite your mission statement?

Come on! You’ve seen it a hundred times. It’s some drivel about being No. 1, exceeding expectations and building shareholder value that contains other nonsensical words that mean nothing …

There are a lot of social media “experts” out there who will tell you that every single organization on the globe should be participating in social media. They will point to the cool Facebook fan …

What brought you to Iowa?

At the time, I was working for a brain injury rehabilitation center called ResCare Premier. That’s an interesting story simply from the fact that I was planning on going to …

Cafe di Scala had a specific target audience in mind when it decided to try advertising with Facebook Inc.

The restaurant’s owner, Anthony Lemmo, last year wanted to get more private parties in the form …

Set it up: Setting up an advertisement is a simple process. “Honestly, my 18-year-old daughter could do it,” said Drew McLellan, CEO of McLellan Marketing Group. To create an ad, users log onto www.Facebook.com and …