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Can you recite your mission statement?
Come on! You’ve seen it a hundred times. It’s some drivel about being No. 1, exceeding expectations and building shareholder value that contains other nonsensical words that mean nothing …
There are a lot of social media “experts” out there who will tell you that every single organization on the globe should be participating in social media. They will point to the cool Facebook fan …
What brought you to Iowa?
At the time, I was working for a brain injury rehabilitation center called ResCare Premier. That’s an interesting story simply from the fact that I was planning on going to …
Cafe di Scala had a specific target audience in mind when it decided to try advertising with Facebook Inc.
The restaurant’s owner, Anthony Lemmo, last year wanted to get more private parties in the form …
Set it up: Setting up an advertisement is a simple process. “Honestly, my 18-year-old daughter could do it,” said Drew McLellan, CEO of McLellan Marketing Group. To create an ad, users log onto www.Facebook.com and …
What it was for: Josephs ran four different advertisements in 2009 from Oct. 15 through Nov. 6 to let people know how to apply to be in the Diamond Dash scavenger hunt.
Whom it targeted: …
By the time you read this, the holiday will be over. This particular holiday was the Fourth of July.
But it doesn’t matter which one it was; all holidays carry with them the same sales …
You’ve heard all the stats:
• 179 million Americans watched online videos each month of 2010.
• More than 88 million people watch an online video on a given day.
• Online video is currently …
Sales at retailers stagnated in June as rising unemployment held consumers back, Bloomberg reported.
The Department of Commerce reported a 0.1 percent increase in retail sales. Excluding auto sales, purchases were little changed, the weakest …
What is WOW? Maybe the easiest way to describe it is: Who WOWed you? If you can recall that story – and recall how many times you told it – you’re on your way to …
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