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They say that every journey is really about the lessons learned along the way. I recently went on an unexpected journey and met some very unexpected teachers. I thought I’d share the marketing lessons learned. …
Facebook Inc’s U.S. advertising revenue is expected to total roughly $2.2 billion in 2011, displacing Yahoo Inc. to collect the largest slice of online display advertising dollars, Reuters reported.
The research firm eMarketer released a …
A new study is raising concerns about the possible pitfalls of the daily deal model of offering steep discounts through services such as Groupon Inc., MSNBC reported.
Utpal Dholakia, an associate professor of management at …
More than a celebration of achievement, I am celebrating the MILESTONE of my 1,000th weekly column. Milestones are NOT goals; they’re journeys. Mine started on March 22, 1992.
HERE’S THE SECRET: There is no secret. …
When we talk about a company’s brand, in most cases people’s minds jump immediately to the logo. No argument – a logo is a vital element of how you communicate your brand. But your logo …
The Office of the Comptroller of the Currency (OCC) announced today that it has imposed a civil penalty of $2 million against JPMorgan Chase Bank N. related to the marketing and sale of a credit …
Retail sales fell in May for the first time in 11 months as receipts at auto dealerships dropped sharply, but the decline was less than expected, Reuters reported.
Total retail sales slipped 0.2 percent, the …
Casey’s General Stores Inc. yesterday reported fiscal year-end earnings per share of $2.24 compared with $2.30 in the previous year.
The company said the year-end results include approximately $27.4 million in expenses pertaining to the …
WRITER’S NOTE: This marks my 1,000th column.
At every seminar I give, I ask my audience, “How many of you would like to write a book?” The majority of the people raise their hand.
Then …
It’s graduation season, and most of us have either attended a graduation ceremony or party or at least have written a congratulatory check. Like many of you, I’ve been immersed in the season and have …
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