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Sales and Marketing

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Where does your company brand live?


When we talk about a company’s brand, in most cases people’s minds jump immediately to the logo. No argument – a logo is a vital element of how you communicate your brand. But your logo …

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JPMorgan Chase fined $2 million for deceptive sales tactics

The Office of the Comptroller of the Currency (OCC) announced today that it has imposed a civil penalty of $2 million against JPMorgan Chase Bank N. related to the marketing and sale of a credit …

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Retail sales drop for first time in 11 months

Retail sales fell in May for the first time in 11 months as receipts at auto dealerships dropped sharply, but the decline was less than expected, Reuters reported.

Total retail sales slipped 0.2 percent, the …

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Casey’s releases year-end numbers

Casey’s General Stores Inc. yesterday reported fiscal year-end earnings per share of $2.24 compared with $2.30 in the previous year.

The company said the year-end results include approximately $27.4 million in expenses pertaining to the …

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How to write a book


WRITER’S NOTE: This marks my 1,000th column.

At every seminar I give, I ask my audience, “How many of you would like to write a book?” The majority of the people raise their hand.

Then …

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Advice for graduates – and for business leaders


It’s graduation season, and most of us have either attended a graduation ceremony or party or at least have written a congratulatory check. Like many of you, I’ve been immersed in the season and have …

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The Motricity atrocity


Dear Mr. Berko:

AT&T keeps billing me $9.99 per month for a service called Motricity, and I don’t know what it is and never ordered it. When I call to complain, I’m put on hold, …

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Partnership to host Korean ambassador

The Greater Des Moines Partnership will host a forum on June 9 with Korean Ambassador Han Duk-soo to discuss the benefits of the Korea-U.S. Free Trade Agreement for Iowa jobs and economic growth. The event …

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GDMCVB launches summer ad campaign

The Greater Des Moines Convention and Visitors Bureau (GDMCVB) unveiled a summer advertising campaign aimed at vacationers in Midwest markets. Citing research that shows travel plans are primarily made by women, the bureau has developed …

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Spicer to speak at AMA digital landscape meeting

Aki Spicer, director of digital strategy at Fallon, has been invited to speak at the Iowa chapter of the American Marketing Association’s (AMA) June 8 meeting. “Being Digital: How Ad Agencies & Marketers Are Adapting …

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