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Sales and Marketing

13160

How to use email? Let me count the ways


Email. Though it sometimes feels like the short leash that keeps us tied to our computers, smartphones or tablets, it is still one of the most effective ways we communicate in business today. It’s also …

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Downtown Chamber, Bankers Trust take over gift card program

The Des Moines Downtown Chamber of Commerce and Bankers Trust Co. will take over management and retail support of the Downtown Gift Card program, the organizations announced yesterday.

The program was originally launched in 2007 …

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Interstate to send workers on $100K shopping spree

Intended to motivate its sales team to achieve aggressive sales goals despite a down economy, Interstate Batteries will send its 147 Greater Des Moines employees on a two-hour shopping spree today at Jordan Creek Town …

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Make a sale, then what?


The average sale takes a matter of hours. And that’s where 95 percent of sales training is focused. Not good.

After customers purchase, that’s when USE of the product or service begins, and that’s where …

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Is your business ready for the mobile revolution?


Weve been hearing about the mobile revolution for a decade as cellphones became more commonplace, but it’s finally here. This decade is going to bring remarkable change in how we use our phones to navigate …

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Innova recognized by pair of charities

Innova Ideas & Services was recently honored by two philanthropic organizations for charitable contributions. Variety – The Children’s Charity recognized Susan Hatten, Innova’s senior business development executive, with a presidential citation at the 2011 Variety …

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April retail sales up, but not as much as months prior

Sales at U.S. retailers rose in April, reflecting gains at service stations and grocery stores as fuel and food prices climbed, Bloomberg reported.

The 0.5 percent increase was the smallest since July and followed a …

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Michaels Stores debit card fraud affects stores in Iowa

Two Michaels Stores Inc. locations in Iowa were found to have tampered debit card personal identification number pads, but neither was in the Des Moines area, according to a list released by the company.

The …

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Apple has top brand value

Apple Inc. has surpassed search-engine giant Google Inc. as the world’s most valuable brand, according to WPP plc, Bloomberg reported.

Apple’s brand value climbed 84 percent in the past year to $153.3 billion, WPP’s Millward …

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Nova Awards event scheduled for next week

The Iowa chapter of the American Marketing Association will host its annual Nova Awards program from 5:30 to 9 p.m. on April 12 at Hilton Garden Inn, 8600 Northpark Drive in Johnston.

Registrations for the …