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Social Media Club Des Moines hosted its annual Hashie Awards on Aug. 19 to recognize businesses’ efforts and accomplishments in social media marketing. More than 30 individuals, businesses and nonprofits received awards in 20 categories, …
Last week’s column explored some of the benefits of artificial intelligence when used in marketing and some of the reasons more marketers haven’t experimented with it, let alone adopt it.
But of course some have, …
McKinsey recently released a study looking at how AI-powered digital transformation was affected by the pandemic. Their data shows that 25% of almost 2,400 business leaders surveyed said they increased their adoption of artificial intelligence …
My company just hosted a live event for 250 people in Chicago. It’s been years in the planning and was originally supposed to be in May of 2020.
It exceeded my every expectation. We sold …
In last week’s column, we talked about WGSN’s “Future Consumer 2023” study and the trends that the study revealed. The same study also identified four distinct consumer groups that deserve our attention, each with different …
Consumers have been indelibly changed by the COVID-19 pandemic, but have coped with it in a variety of ways.
There’s no doubt that consumer behaviors have changed in ways that could not have been imagined …
As the newly named president of Performance Marketing, Sarah Miller is helping her team prepare for another new shift at work.
Miller is a partner in the marketing technologies collective Anthologic, which umbrellas Performance Marketing, …
I think we can all agree that the pandemic was devastating to our country. It destroyed businesses, it cost families their loved ones, and it put the entire country into a panic.
However, like all …
Messaging is critical to advertising and marketing, and at Flynn Wright, there’s a message of creating a culture where “anything is possible,” which leaders of the agency say has been key to the company’s success …
Efforts to promote diversity and inclusion have come into greater focus over the past year, but an Iowa State University researcher has been part of an international team of scientists who have been studying the …
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