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Sales and Marketing

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April retail sales up, but not as much as months prior

Sales at U.S. retailers rose in April, reflecting gains at service stations and grocery stores as fuel and food prices climbed, Bloomberg reported.

The 0.5 percent increase was the smallest since July and followed a …

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Michaels Stores debit card fraud affects stores in Iowa

Two Michaels Stores Inc. locations in Iowa were found to have tampered debit card personal identification number pads, but neither was in the Des Moines area, according to a list released by the company.

The …

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Apple has top brand value

Apple Inc. has surpassed search-engine giant Google Inc. as the world’s most valuable brand, according to WPP plc, Bloomberg reported.

Apple’s brand value climbed 84 percent in the past year to $153.3 billion, WPP’s Millward …

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Nova Awards event scheduled for next week

The Iowa chapter of the American Marketing Association will host its annual Nova Awards program from 5:30 to 9 p.m. on April 12 at Hilton Garden Inn, 8600 Northpark Drive in Johnston.

Registrations for the …

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Take the right steps


Sometimes sales go wrong. When they do, salespeople blame someone or something.

“He wouldn’t return my call.” “He took the lowest bid.” “He bought from the competition.” “He said my price was too high.”

Amazing, …

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Get online


Many industries have been slow to explore social media. But many business-to-business service industries are really lagging behind, especially those in the financial and legal sectors. Though they have always been conservative in nature, in …

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Google, Johnson & Johnson have best reputations

Google Inc. has claimed the top spot on Harris Interactive Inc.’s annual poll of corporate reputations, Bloomberg reported.

Johnson & Johnson retained its No. 2 ranking after a year of product recalls, and both companies …

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Objections and motives


For some reason, during the past 60 days the word “objection” has been the prime topic of my email buzz and my customers’ requests.

Most objections are bogus, or they’re stalls or lies, or they …

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You’re a professional – stop giving away your expertise


”Actually, I get paid to do that.” I hear this every day in a client’s story. I say this every day in my own head. I’m betting that you mutter it under your breath as …

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Consumer confidence up in April

Confidence among U.S. consumers increased more than forecast in April, Bloomberg reported.

The Conference Board’s confidence index rose to 65.4 from a revised 63.8 reading in March, the group said today. The measure averaged 97 …