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”Actually, I get paid to do that.” I hear this every day in a client’s story. I say this every day in my own head. I’m betting that you mutter it under your breath as …
Confidence among U.S. consumers increased more than forecast in April, Bloomberg reported.
The Conference Board’s confidence index rose to 65.4 from a revised 63.8 reading in March, the group said today. The measure averaged 97 …
The Iowa Tourism Office has launched a promotional website to encourage travelers to share comments about their favorite travel destinations in the state.
People who share what they like on the site, www.idigiowa.com, are automatically …
Wal-Mart Stores Inc. is testing an online grocery delivery service in San Jose, Calif., CNBC said. The “Walmart To Go” test allows customers to visit Walmart.com to order groceries and consumables found in a Walmart …
Meredith Corp. announced yesterday that Briggs Ferguson has joined its integrated marketing division as chief operating officer. The newly created position takes effect April 25. Ferguson, 45, will work to expand the company’s network of …
Think about the last 25 sales you DIDN’T make.
Did you look for the cause, or just blame the symptoms?
Symptoms like: Couldn’t get an appointment, unreturned phone calls, deleted emails, lost to competition, and …
In last week’s column, we explored the idea that before consumers are ready to buy from you, they must know, like and trust you. Moving along that continuum takes time and patience. Especially with today’s …
To celebrate its highest membership level in at least four years, the Iowa chapter of the American Marketing Association will host a free happy hour event open to both members and non-members on April 28. …
Meredith Integrated Marketing announced yesterday that David Brown has been promoted to executive vice president, general manager.
Brown, who will be based in New York, will have expanded oversight of the company’s content and customer …
Sales of electronic books have surpassed those of books in traditional formats, according to a study by the Association of American Publishers (AAP), CNNMoney.com reported.
Though there are some caveats – net sales data are …
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