AABP EP Awards 728x90

Sales and Marketing

13125

Take the right steps


Sometimes sales go wrong. When they do, salespeople blame someone or something.

“He wouldn’t return my call.” “He took the lowest bid.” “He bought from the competition.” “He said my price was too high.”

Amazing, …

13126

Get online


Many industries have been slow to explore social media. But many business-to-business service industries are really lagging behind, especially those in the financial and legal sectors. Though they have always been conservative in nature, in …

DSC 6869

Google, Johnson & Johnson have best reputations

Google Inc. has claimed the top spot on Harris Interactive Inc.’s annual poll of corporate reputations, Bloomberg reported.

Johnson & Johnson retained its No. 2 ranking after a year of product recalls, and both companies …

13112

Objections and motives


For some reason, during the past 60 days the word “objection” has been the prime topic of my email buzz and my customers’ requests.

Most objections are bogus, or they’re stalls or lies, or they …

13113

You’re a professional – stop giving away your expertise


”Actually, I get paid to do that.” I hear this every day in a client’s story. I say this every day in my own head. I’m betting that you mutter it under your breath as …

DSC 6869

Consumer confidence up in April

Confidence among U.S. consumers increased more than forecast in April, Bloomberg reported.

The Conference Board’s confidence index rose to 65.4 from a revised 63.8 reading in March, the group said today. The measure averaged 97 …

DSC 6869

Tourism office encourages travelers to share

The Iowa Tourism Office has launched a promotional website to encourage travelers to share comments about their favorite travel destinations in the state.

People who share what they like on the site, www.idigiowa.com, are automatically …

DSC 6869

Wal-Mart testing online grocery sales

Wal-Mart Stores Inc. is testing an online grocery delivery service in San Jose, Calif., CNBC said. The “Walmart To Go” test allows customers to visit Walmart.com to order groceries and consumables found in a Walmart …

DSC 6869

Meredith announces integrated marketing executive

Meredith Corp. announced yesterday that Briggs Ferguson has joined its integrated marketing division as chief operating officer. The newly created position takes effect April 25. Ferguson, 45, will work to expand the company’s network of …

13094

Know why it was ‘no’


Think about the last 25 sales you DIDN’T make.

Did you look for the cause, or just blame the symptoms?

Symptoms like: Couldn’t get an appointment, unreturned phone calls, deleted emails, lost to competition, and …