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In my early intensive days of learning sales and attitude (1972-1973), I was taking a four-hour sales and attitude training class EVERY DAY from 8 a.m. to noon.
The class immediately took a lunch after …
Mistake #1: Not having a pre-game plan.
Trade shows sneak up on you. You’re going to have to be out of the office for a few days, you need everything shipped in advance and you’re …
DSM Daily is almost ready for business. The local online coupon service announced today that it will launch its first deal on April 18. DSM Daily’s website has been live since early February, run by …
Drake University student Erika Sevigny was named as the recipient of a $500 scholarship from the Iowa chapter of the American Marketing Association. Sevigny, a junior who is pursuing a degree in business administration with …
March sales at U.S. retail chains probably dropped modestly, held back by the combination of a late Easter and higher gasoline prices, Reuters reported.
Analysts expected department store companies such as Kohl’s Corp. to post …
The Iowa chapter of the American Marketing Association is accepting submissions for its 20111 NOVA awards. Entry forms can be downloaded from amaiowa.com/nova2011 and are due by 5 p.m. April 20. An awards ceremony will …
Kelly McDonald, a Texas-based marketing expert, has been invited by the Iowa chapter of the American Marketing Association (AMA) to talk about how diversity of thought helps companies remain competitive. “Diversity in America: How to …
What does it take to harness the power of multimedia marketing tools without becoming overwhelmed by them? Douglas Mitchell, a Greater Des Moines marketing expert, has outlined a formula for success in his first book, …
I need buttons for my upcoming “Social BOOM!” book launch. I want 1,000 buttons with the word BOOM! on them for people attending the launch party.
Buttons will be an easy way of identifying who …
With all of the buzz about social media, it’s easy to forget the tried and true advertising tactics like radio advertising. Radio can be a very cost-effective and action-inducing method of connecting to new customers …
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