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Sales and Marketing

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Ride the sales surge


It seems as though a slight sales surge is going on, but no one’s talking about it much – probably because no one wants to jinx it.

The economy is still very fragile, the world …

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Unlocking social media metrics

Updated 2:46 p.m.
Jay Baer, a social media strategist and founder of five companies, will share insights on how marketers can successfully quantify value and success of social media to their companies and clients. Baer, …

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Meredith launches iPad apps for premier brands

Meredith Corp. has launched three iPad applications intended to promote some of the publishing company’s most popular magazine brands: Better Homes and Gardens, Parents and Fitness. The tablet editions are now available for purchase on …

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Retail sales up in February

Retail sales in the United States increased last month as consumers took advantage of more favorable weather conditions, Bloomberg reported.

Purchases climbed by 1 percent in February from January, according to the latest figures from …

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Find your role models


THINK! – About what you learned from your father and mother. Their wisdom has been the foundation of your philosophy, your belief system, your personality and your achievement. They influence and affect your attitude toward …

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To be memorable, a business tagline must tell a story


A couple of months ago, I wrote a column saying that most tag-lines used by businesses today were a cop-out. They felt good but promised nothing. A reader wrote and asked if I’d talk about …

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Bloomberg index: Consumer confidence down

Consumer confidence fell last week to the lowest level in a month, Bloomberg reported.

The Bloomberg Consumer Comfort Index dropped to a minus 44.5 in the period ending March 6, from the prior week’s minus …

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Meredith launches social commerce site

Meredith Corp. announced plans yesterday to launch a social commerce network in partnership with Group Commerce Inc.

The new network is housed on the website http://deals.parents.com, and is designed to provide subscribers to Meredith publications …

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Mattel learning lessons on marketing a real doll

Barbie moved out of her Shanghai dream house today after Mattel Inc., the world’s biggest toymaker, closed the only store in China dedicated to its best-selling doll, Bloomberg reported.
 
Mattel didn’t cite a reason …

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Retail sales expected to post largest gain in a decade

Economists polled by MarketWatch expect a 1.4 percent gain in retail sales for February, which would put the year-on-year total up 9.3 percent, the fastest rate of growth since March 2000, when retail sales grew …