Sales and Marketing

Small businesses don’t have money and time to spend on marketing, so they tend to stick to what is cheap and proven to work, shying away from mobile marketing schemes or “daily deals” by Groupon …

Borders Group Inc., the second-largest U.S. bookstore chain, filed for bankruptcy protection after years of sharp sales declines that made it impossible to manage its crushing debt load, and said it plans to close about …

U.S. retailers saw the smallest increase in sales since a drop in June in the latest numbers from the U.S. Department of Commerce, according to Bloomberg.

Sales were up 0.3 percent in January from December. …

U.S. consumer sentiment rose to an eight-month high in early February, according to consumer surveys from Thomson Reuters and the University of Michigan, but long-term worry still exists.

The consumer sentiment index reading was 75.1 …

On Feb. 16, the Business Innovation Zone will present Justin Schoen, president of eComegy LLC, who will discuss tactics to increase companies’ online footprints and how recent changes to the Google, Yahoo and Bing search …

Groupon’s Super Bowl ads, which linked social causes with ad pitches, drew a fast and furious online reaction, CNNMoney.com reported.

The company’s spots enlisted celebrity spokespeople for touts related to their philanthropic causes.

Actor Timothy …