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Count the Kicks and EMBARC launch billboard campaign


A partnership between EMBARC and Healthy Birth Day Inc. is expanding access to the Count the Kicks campaign in the Burma refugee and immigrant community through a new billboard campaign. Billboards in the Burmese language promoting the Count the Kicks app are located on 42nd Street near the Des Moines Playhouse and near the intersection of Army Post Road and Southwest Ninth Street. The Count the Kicks app helps expectant parents track fetal movements throughout the pregnancy to help reduce stillbirths. Since its launch in 2015, the app has been translated into 14 languages, including Burmese. The Burmese community in Iowa is relatively small, but EMBARC Director Abigail Sui sees value in Burmese being prominently displayed. “People listen to our voice by having our language on the billboard,” Sui said. Read more about the Count the Kicks app in the Business Record’s Fearless initiative.

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