Couple opens state’s first Exercise Coach franchise in West Des Moines

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A West Des Moines couple has opened the first Iowa location of The Exercise Coach, which they say is the first digital-physical workout guided by a trainer with moment-to-moment insight into each client’s true effort level. Brian Stodola and his wife, Amy, opened the workout studio today at 4800 Mills Civic Parkway. Outfitted with high-tech computerized machines instead of weights or treadmills, The Exercise Coach offers highly personalized programs optimized for efficiency that require only two 20-minute workouts per week. Coaches at the studio use proprietary technology to measure the unique muscular makeup of each of their clients. Founded in 2000, The Exercise Coach began franchising in 2011 and currently has 30 locations operating in seven states with another 35 in development throughout the United States. Click here for more information.