CVB will launch multi-state marketing campaign on Monday
On March 16, the Greater Des Moines Convention and Visitors Bureau will launch a major cooperative advertising campaign promoting local arts and culture across markets in Kansas City, Minneapolis and Chicago. The campaign was created in conjunction with the Catch Des Moines Culture initiative the CVB launched in March 2014. The campaign is designed to expose residents of other cities to the Greater Des Moines arts and culture scene. It will target its intended audience by appearing in mediums including The New York Times, the Kansas City Star, and KC Studio magazine, among others. Examples of the ads can be found online.
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