De Novo Marketing acquires Cedar Rapids analytics business
Cedar Rapids Gazette: A Cedar Rapids-based marketing company has purchased a data analytics company also located in the city. De Novo Marketing announced recently that it acquired Annex Analytics on July 1. Annex Analytics now will operate under the de Novo name and one of its co-founders, Peggy Stover, will join the company. Stover also is the director of the undergraduate marketing institute with the University of Iowa’s Tippie College of Business. De Novo founding partner Heather Smith Friedman said the addition of Annex is “a natural extension” of the company’s work. The acquisition also brings de Novo’s employee count to 16.
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