Eastern Polk Regional Development Inc. is about to make an EPIC effort to promote economic development. The organization was formed in 1997 and currently promotes economic development efforts for Altoona, Bondurant, Mitchellville and Pleasant Hill. After Wednesday, the organization will be known as the East Polk Innovation Collaborative (EPIC) in a rebranding that includes a new logo and website. Alex Lynch, executive director of Eastern Polk Regional Development, said the Maclyn Group, a marketing company that is based in Chicago and has an office in Des Moines, spent the last six months “discovering what makes eastern Polk County great.” The company might have had some insight, given that other clients are the city of Altoona, which promotes the city through the AltoonaNow brand, and Prairie Meadows Racetrack and Casino. Altoona dropped out of Eastern Polk Regional Development for a short time after launching AltoonaNow. The city has rejoined the regional marketing effort, Lynch said. He will continue as executive director for the East Polk Innovation Collaborative. A launch party is scheduled for 4:30 p.m. in the Skinner Ballroom at the Prairie Meadows events center and hotel.