Ostrich-fur wraps exclusive to a Boston boutique, fine silk tops found in only a handful of shops around the world and other clothing lines ranging from funky to sophisticated, are now available in the East Village.

Aimee, a new women’s boutique that also carries a section devoted to young girls, opened Nov. 26 at 432 E. Locust St. Store owner Amy Hassebrock spent the past eight years working for a men’s clothing designer, and prior to that, worked for a local boutique. Hassebrock said her decision to open her own “true boutique” stemmed from her love of fashion and a desire to see more of the clothes she admired in magazines available locally.

“I love fashion and I love putting outfits together out of many different things – not the ordinary something you’d wear,” she said. “It’s just a passion of mine. Some people get a kick out of numbers, but that’s not me. Fashion magazines are what I love.”

Along with the store’s clothes and accessories, Hassebrock displays media references to help acquaint customers with the designers and labels they may not be familiar with. The materials might read, “This was shown in InStyle magazine the month of November,” or “Oprah put these slippers on her list of 10 best holiday gifts this year.”

The name for the store, Aimee (ah-me), is the French version of Hassebrock’s first name, because she thought the store had a “quaint, French feel to it.” Inside the store, the little girls’ clothing area is called Sidney’s Corner after her 5-year-old daughter. Hassebrock said it was important for everything about the store to be personal.

“I really wanted this store to be my own baby, and I modeled it after the types of places that I most enjoyed shopping at when I would visit cities such as New York and Chicago,” she said. “If I traveled for work, I would take cabs down to the Village area and visit the shops. I loved the true charm and personal experience that they offered, and I wanted that same feel to my store.”

The clothes and accessories featured in Aimee were chosen both because they are by designers who are unique to the area – Lara Kazan, Doris Ruth, Catch A Fire by Cedella Marley, Leigh Bantivoglio, Love Letters Loungewear – and because they were items she would wear herself.

“Most everything in here that I bought for women is really how I like to dress, with skirts and tops that can be dressed up or dressed down,” she said.

Aimee is located in a historic 1800s building that sat vacant for about half a century before architect Kirk Blunck helped remodel it for Hassebrock’s boutique. She said the storefront of the one-time barbershop felt like an ideal location, but she also took into consideration who her neighbors would be and how they would complement each other.

“When I heard that Schaffer’s (bridal and formal wear) was moving down here to the Village, that really made my decision, that and the new Soho Lofts that are being built down the street,” she said. “Schaffer’s is such a symbol of Des Moines, and having them move into this developing, hip area is huge. And with the Soho Lofts down the street, I thought I could generate a lot of business from people from the Lofts popping over to find something to wear on a Saturday night.”

Hassebrock said she has been welcomed warmly by her new East Village neighbors, and she is looking forward to working with them on ways they can cross-promote and partner on projects.

“It’s really a true neighborhood, and that’s what I love,” she said. “I’ll get customers in here who say, ‘Molly from Kitchen Collage and Jennifer from Eden told me to come here.’ I haven’t talked to (owner) Kari (Smith) yet at Schaffer’s, but what I hope to do is put some fashion events together where she does formal attire and I have honeymoon clothes and accessories. Lots of the stores could get involved. Absolute Art could have jewelry, Eden could have some soaps and candles to set the mood, Kitchen Collage could serve champagne. We could all bring something to it and make it a community event.”