Many companies are considering training programs for the new year.

New budgets. New needs. New opportunities.

Most companies will concentrate on more sales, a new product launch, customer service, internal operations, diversity or whatever is most pressing.

All of that is wrong – or should I say, out of order.

Before you train ANYTHING, before you launch any new program or initiative, ask yourself these two questions:

1. How positive are the attitudes of our people?

2. How attitudinally receptive will our people be to this training?

If the answer to “How’s our attitude?” is “Not too good,” then the training will be met with resistance and will fall short of your expected outcome. Way short.

The answer to this dilemma is very simple, yet it’s overlooked at most every company in the world: Train attitude first. Positive attitude. YES! attitude.

Positive attitude is not the “flavor of the month.” It’s the feeling of a lifetime. Your lifetime.

Attitude is the mood of every employee. Positive attitude leads to positive productivity and positive communication.

Attitude is both foundational and fundamental. Attitude is foundational to all aspects of corporate productivity, communication and harmony. It’s the basis for what is erroneously known as morale. It’s NOT morale – it’s attitude. Low morale is a symptom – poor attitude is the problem.

Attitude is fundamental to all aspects of job performance. How much more profitable would your company be if EVERY employee had the attitude of yes?

These days, attitude is easily deteriorated. Cutbacks, budget cuts, over-tasked employees, poor leadership, lower profits and increased pressure to “do more with less.” Yet attitude is virtually ignored by every company HR and training department. Why? It’s hard to measure the return on investment. Pity.

Your attitude rules your mood.

Your attitude rules your self-esteem.

Your attitude rules your communication.

Your attitude rules your interactions.

Your attitude rules how you perceive things.

Your attitude rules how you perceive people.

Your attitude rules how others perceive you.

Your attitude rules your service.

Your attitude rules your sales.

Your attitude rules your career.

Your attitude rules your family.

Your attitude rules your life.

In your business, your attitude rules your sales, your service, your communication and internal morale. At the end of positive attitude in your business are a ton of referrals and a great reputation.

Pretty important, huh?

Well, if your attitude is so important, how come you don’t spend 15 minutes at home each morning building it? Or 15 minutes in the morning when you get to work? What are YOU doing to ensure that every employee gets a daily YES! message?

Here are a few more attitude insights:

• Attitude starts at home with your family.

• Attitude is selfish. You do it for yourself FIRST. Then and only then can you give it, or pass it along, to others.

• Attitude is a choice. You are ALWAYS free to choose: How you give value. Doing what you love. Having the right attitude.

• Attitude is a gift and a blessing – self-given and self-imposed. It is my greatest hope that you discover that truth and bless yourself forever.

Maybe it’s time to invest in attitude training.

Jeffrey Gitomer can be reached by phone at (704) 333-1112 or by email at salesman@gitomer.com. © 2012 Jeffrey H. Gitomer