GPS Impact launches TV division
Des Moines-based GPS Impact has launched a broadcast and cable TV production and buying services division. The move allows the firm to offer full-service solutions, building on an active campaign cycle. “Rounding out our capabilities to include TV will help GPS Impact fulfill our vision of how political communications should work: an integrated approach that uses the full suite of paid communications tools available to modern campaigns,” said Roy Temple, a founding partner of GPS Impact. “This new division adds broadcast and cable TV services to go along with our existing digital services, and we will now have the ability to provide in-house buying services for both TV and digital.” GPS Impact worked with more than 150 candidates in the last campaign. The company will continue to maintain offices in Philadelphia, Washington, Kansas City, and Des Moines.