Homesteaders Life Co. announced today it has hired Will Bischoff as vice president for strategic markets. Bischoff is widely recognized as a respected professional in the funeral service realm, having served in various financial, sales and management capacities throughout his career, the West Des Moines-based company said in a release. Prior to joining Homesteaders, Bischoff spent 12 years with Keystone Group Holdings as controller and vice president of corporate development. Most recently, he was regional vice president of sales at Forethought Financial Group Inc. in Houston, according to his LinkedIn profile.