Hy-Vee’s Round Up program brings in over $290,000 for veterans
BPC Staff Jan 2, 2018 | 5:33 pm
<1 min read time
115 wordsAll Latest News, Arts and Culture, Retail and BusinessHy-Vee customers helped raise more than $290,000 to support active-duty military members and veterans through the grocer’s Round Up program in November. The campaign provided customers at all of Hy-Vee’s 246 stores the opportunity to round up their total purchase to the next dollar — or a desired dollar amount — at the checkout. Hy-Vee matched customer donations up to $100,000, bringing the total donation to $290,068.85. The company has raised more than $1.4 million over the past five years through the program. All proceeds from Hy-Vee’s Round Up program benefit four organizations that support veterans and their families: Hope for the Warriors, Operation First Response, the American Red Cross and the Puppy Jake Foundation.