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ICR Iowa dismisses CEO, to refocus on external marketing of Corridor region


An economic development venture launched three years ago to market the Iowa City-Cedar Rapids area and attract talent to the region is reorganizing, the Corridor Business Journal reported. The board of ICR Iowa announced late Friday it has dismissed its president and CEO, Jennifer Daly, as part of a shakeup that leaders attributed to “challenging financial headwinds.” The board said it would refocus on external marketing of the region. Daly was hired in 2017 to help lead the region’s business attraction, workforce development and regional marketing efforts, and spearheaded the launch of the ICR brand to represent the Corridor region to external audiences. ICR Iowa, a joint venture between the Iowa City Area Development Group and the Cedar Rapids Metro Economic Alliance, will now focus on executing a marketing plan for business and talent attraction that will include “key performance indicators.”

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