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Iowa Pork Producers consider possible threat from plant-based ‘Impossible Pork’


Radio Iowa: A plant-based product called Impossible Pork debuted at a trade show in Las Vegas this week, and officials with the Iowa Pork Producers Association are considering any potential threats. Just as the dairy industry has targeted soy milk products with legal action for using the word “milk,” Pork Producers consumer information director Joyce Hoppes says Impossible Pork could face a similar fate.

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