AABP Award 728x90

Iowa Tourism launches Scenic Byways Passport promotion


The Iowa Tourism Office has launched the Scenic Byways Passport, a free digital passport for travelers to discover the beauty of Iowa’s scenic byways and the unique attractions, shops and restaurants along the way, while also qualifying for discounts and prizes. Through the new Scenic Byways Passport, travelers can check in at 12 scenic byways and more than 100 unique attractions and local businesses. Each check-in to a location on the passport earns travelers one entry into a monthly drawing for a prize package valued at about $200. Prize packages include an overnight stay, gift certificates and more. Participating businesses along the byways will offer deals and discounts exclusively for passholders. Each deal redemption also earns an entry into the monthly drawing. The promotion runs through Dec. 31. Travelers can sign up for the free digital passport at explore.traveliowa.com/byways with an email address or by scanning a QR code from posters at locations included on the passport.

broadlawns web 100123 300x250