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Junior Achievement of Central Iowa updates logo and branding

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Junior Achievement of Central Iowa has announced the launch of its updated logo and branding, the first change to the Junior Achievement logo since 1986. The update reflects the organization’s evolution from a supplemental youth development program in the 1980s to a fully integrated K-12 education partner today, the organization said in a press release. JA helps students connect what they learn in school to life outside the classroom, especially when it comes to managing money, work and career readiness, and entrepreneurship. “Junior Achievement has changed significantly over many years, and this update of our brand reflects that reality,” said Ryan Osborn, president of Junior Achievement of Central Iowa. “We’ve worked closely with our partners in education, business, and the community to ensure that we deliver proven, relevant, and inspiring impact to students. This process, which includes experiential learning and innovative technology, accelerated significantly over the course of the pandemic. The time just felt right to make this change to our brand to recognize what Junior Achievement has become.” For the 2021-2022 school year, Junior Achievement of Central Iowa has doubled its impact from the previous year, serving over 20,000 students. The brand update is also occurring globally, with JA operations in more than 100 countries worldwide beginning the process this year.