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Kemin launches digital platform for animal nutrition sales in China


Kemin Industries, a global ingredient manufacturer with headquarters in Des Moines, has partnered with Zhuyi Mall to launch its e-commerce business for millions of pig farmers in China. Introducing an online business platform is part of Kemin’s overall digital transformation for its animal nutrition and health operations in China, Kemin said in a press release. Joining with Zhuyi Mall is the first step for the global ingredient manufacturer’s business unit in China to begin cooperating with third-party e-commerce platforms. “Launching our e-commerce business in China has come with much excitement, as well as some challenges – some of which are quite unique to our local market,” said Zhilin Gan, president of Kemin Animal Nutrition and Health – China. Kemin’s new e-store will sell its flagship products used widely at hog farms in China. 

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