AABP EP Awards 728x90

Meredith acquires digital shopping service Grocery Server

/wp-content/uploads/2022/11/BR_web_311x311.jpeg

Meredith Corp. announced today that it has acquired Grocery Server, further expanding its digital shopper marketing capabilities. Grocery Server’s technology was developed in response to the quickly shifting behaviors of mobile-equipped, value-minded shoppers, 90 percent of whom are using their devices to make more informed purchase decisions while in the grocery aisle. The platform also allows brands to suggest additional related products that a consumer may need to complete a recipe or as a complement to a recipe. Meredith Digital began integrating Grocery Server technologies in April 2014, and early campaigns have delivered significant, measurable results through higher product sales, increased basket size and return on advertising investment, Meredith officials said. The company did not disclose financial details of the transaction, but said it will not have a material effect on its fiscal 2016 financial performance.