Meredith Digital today announced an analytic alliance with Nielsen Holdings PLC to offer a new level of insight into the effectiveness of native digital advertising campaigns on Allrecipes.com and other Meredith Corp. digital properties. With the alliance, Allrecipes is now able to measure total return on advertising spending for digital shopper marketing campaigns. Meredith Digital reaches more than 70 million unique consumers across its portfolio of women’s lifestyle digital destinations. “This is a big step forward in the measurement of the fragmented world of digital marketing investment” said Steve Luebkeman, senior vice president of advanced analytics for Nielsen. The alliance will “allow marketers with campaigns of all sizes to navigate the crowded digital space in an agile and intelligent manner,” he said.