Meredith marketing arm, SmileDirectClub to launch telehealth education platform
Meredith Corp.’s Foundry 360, the company’s custom content marketing studio, has partnered with SmileDirectClub Inc. to launch Telehealth Explained, a new online platform designed to educate consumers about the benefits of telehealth for physical, mental and dental health. Telehealth Explained features expert insights, original content and real patient testimonials to educate consumers about the healthcare choices available and to help them make informed decisions. In the coming weeks, Telehealth Explained will introduce a multi-company coalition to bring attention and additional resources to further the education and advocacy about telehealth. The initiative’s objective is to combine and leverage the collective efforts of prominent brands to amplify the awareness and education about telehealth trends, the companies said in a press release. SmileDirectClub is a teledentistry company that offers teeth-straightening kits by mail.