Meredith video series seeks to enlarge its pawprint with pet lovers
Meredith Corp. has partnered with animal health company Merial to develop and distribute “As the Dog Barks” an original video series, featuring dogs in roles spoofing daytime soap operas to engage millions of pet owners across Meredith Digital’s network while increasing awareness for Merial, which makes Frontline Gold Brand products. The four-part “webisoap” will air across Meredith Digital sites with a custom hub on the Better Homes and Gardens website and organically via the publisher’s social channels. Click here to view the episodes.
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