Metro Waste Authority receives marketing award
Metro Waste Authority (MWA) has received a 2011 Gold Marketing Excellence Award for the launch of its Curb It! Recycle and Roll program. The Solid Waste Association of North America recognized MWA at its annual conference last week in Nashville, Tenn. The award recognizes excellence in the creation and implementation of a successful solid waste public education and outreach program. In its first two years, Curb It! recycling volumes increased 4,000 tons; in the previous bin program, it took 13 years to increase volumes by 5,000 tons. Curb It! Recycle and Roll launched in 2009.