Meyocks, a West Des Moines-based branding and marketing agency, has launched a comprehensive rebrand including a new logo, website, messaging and cultural promises. The initiative, led by president and CEO Kelly Ferguson since January 2024, reflects the agency’s expanded capabilities, including a brand strategy team and data science and research leadership, and its continued commitment to serving clients that make positive impacts across food and beverage, health and wellness and agriculture, a news release said. “While our culture and mission remain the same, we are not the same agency we were two years ago,” Ferguson said in the release. “This extensive and strategic rebrand not only better depicts who we are today but also reflects how we will continue our growth and evolution into the future.” Highlights of the agency’s evolution include the introduction of Sam, a proprietary artificial intelligence tool designed to simulate audience mindsets and refine marketing strategies, as well as recognition in industry awards in agriculture, advertising, PR, insurance and consumer packaged goods.