AABP Award 728x90

New business book club


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The Meyvn Group is starting a business book club that will meet monthly beginning May 19.

The concept sprung out of the West Des Moines-based consulting and business coaching firm’s practice of reading a lot of business books, which help shape the curriculum the firm uses for training. “We really want to promote reading in general and thought this would be a great way to also network with other business peers in the community,” said marketing specialist Catherine Berardi.

The books that will be covered are “Tribes” by Seth Godin; “Made to Stick” by Chip and Dan Heath; “Orbiting the Giant Hairball” by Gordon MacKenzie; “The Carrot Principle” by Adrian Gostick and Chester Elton; “The Art of Woo” by G. Richard Shell and Mario Moussa; and “The Go-Giver” by Bob Burg and John David Mann.

“All teach different business trends and ideas, so we’re trying to hit a bunch of different things with each book,” Berardi said.

There is no cost to joining the club. The group will meet from noon to 1 p.m. at Plymouth Congregational United Church of Christ, 4126 Ingersoll Ave., in the café each month for a discussion on how participants can apply the topics and strategies in the book to their organization or personal life.

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