NOTEBOOK – One Good Read: Don’t reply to your emails: The case for inbox infinity

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A few years ago, the goal of achieving “Inbox Zero” cropped up — having an email inbox of 0. I’ve never reached that number. My inbox usually holds several dozen messages. As a media company seeking news from Greater Des Moines and Iowa businesses and organizations, I am literally guaranteed to have some emails all the time. Most professionals suffer from inbox overload — I see you at meetings and events poring over your messages on your smartphones. There are apps and programs to help organize or manage, but the struggle is real and time-consuming. Then there’s this article from the Atlantic that proposes to give up and embrace the fact that email usage is growing, not slowing. It says, “According to a recent study by the Radicati Group, a market-research firm, people across the globe sent and received 269 billion emails a day in 2017. By 2021, that number is projected to reach more than 333 billion.” There are certainly jobs and messages that require a reply, but this article has me rethinking how much time I spend on email and how to do a better job of managing that. (I may have found an infinity inbox already: One of my newsroom co-workers as of this morning had 116,467 emails in his inbox since last July, 550 a day.)