The iconic “Got Milk?” ad campaign turns 25 this year. Here’s an interesting story from Fast Company that takes a look behind the scenes about how an ad agency struck gold with the catchphrase. “There was something so perfectly hip about it,” says Edward Wasserman, the dean of UC Berkeley’s Graduate School of Journalism. “They start with a product with no personality, which, if anything, was forced upon generations of children, which very few adults drank or would admit to drinking, whose health benefits are questionable, whose environmental impact is dubious, and they turned it into something that had a kind of panache.” Got time? It’s worth a read.